In an increasingly competitive global market, businesses need strategic marketers who can develop and execute effective marketing strategies to drive growth, engage customers, and ensure long-term success. The Qualifi Level 7 Diploma in Strategic Marketing is designed to equip professionals with the advanced skills and knowledge required to navigate complex marketing challenges and lead high-performing marketing teams.
This qualification, regulated by Ofqual, offers a robust curriculum that blends theoretical insights with practical, real-world applications. If you’re looking to advance your career in marketing or transition into senior marketing roles, this diploma will provide the tools and strategic framework necessary for success in today’s fast-paced business environment.
The Qualifi Level 7 Diploma in Strategic Marketing is a high-level qualification aimed at experienced marketing professionals who want to deepen their expertise in strategic marketing and take their careers to the next level. It is regulated by Ofqual, ensuring that it meets the highest educational standards in the UK.
Qualifi is an Ofqual-regulated awarding body, ensuring that all its qualifications meet high standards of quality and rigor. The Level 7 Diploma in Strategic Marketing is designed to provide advanced-level knowledge and skills that are highly regarded by employers worldwide.
Marketing is at the heart of every business, and in today’s competitive landscape, the ability to develop and implement strategic marketing initiatives is essential for success. The Qualifi Level 7 Diploma in Strategic Marketing is a comprehensive qualification that helps you gain a deeper understanding of strategic marketing, improve your leadership skills, and advance your career in the marketing industry.
Qualifi Level 7 Diploma in Strategic Marketing
Qualifi Level 7 Diploma in Strategic Marketing consists of 6 mandatory units having 1200 TQT and 480 GLH. Candidates must complete all of the following Mandatory units.
| Sr# | Unit Title | Credits | GLH |
| 1 | Contemporary Issues and Principles of Marketing | 20 | 80 |
| 2 | Consumer Behaviour and Market Communications | 20 | 80 |
| 3 | Digital and Social Media Marketing | 20 | 80 |
| 4 | Contemporary Challenges and Strategic Marketing | 20 | 80 |
| 5 | Strategic Brand Management | 20 | 80 |
| 6 | Marketing Research Project | 20 | 80 |
GLH (Guided Learning Hours) and TQT (Total Qualification Time) are terms commonly used in vocational qualifications to help define the amount of time a learner is expected to spend on their studies.
1. GLH (Guided Learning Hours)
GLH refers to the number of hours a learner spends being directly taught, supervised, or supported during their course. This includes the time spent in activities such as:
- Classroom instruction
- Practical workshops
- One-on-one tutoring or mentoring sessions
- Online learning sessions with tutor support
In other words, GLH represents the time that learners are actively engaged with their instructors or learning activities.
2. TQT (Total Qualification Time)
TQT represents the total amount of time a learner is expected to invest in completing a qualification, including:
- GLH (Guided Learning Hours): Time spent on direct learning, as explained above.
- Self-Directed Learning: This includes time spent on independent study, research, assignment completion, preparation for exams, and any other work the learner does outside of direct teaching hours.
TQT is a broader measure that includes all the time required to achieve the qualification. It helps learners and employers understand the overall commitment required for the qualification.
Key Differences Between GLH and TQT:
- GLH focuses on direct learning with guidance or supervision.
- TQT includes GLH as well as independent study time and other learning-related activities.
Example:
If a qualification has a TQT of 600 hours and a GLH of 250 hours, it means the learner should spend 250 hours in direct learning (classroom, online, or tutor-led sessions) and 350 hours on independent study or research.
Learning Outcomes of Qualifi Level 7 Diploma in Strategic Marketing
Contemporary Issues and Principles of Marketing
- Understand the role of the marketing function, leaders and entrepreneurial marketing in the success of an organisation.
- Understand external and internal environmental audits for designing marketing planning.
- Understand the impact of strategic marketing options for marketing planning.
- Understand the impact of marketing mix and extended marketing mix options for products and services.
Consumer Behavior and Market Communications
- Understand the fundamental psychological, sociological, structural and cultural factors that influence buying behavior.
- Understand the relevance of particular theories, Factor, models and concepts related to consumer behavior.
- Understanding the marketing research process and customer insight in different contexts including digital contexts.
- Understand the process of managing customer experience, customer relationship management and market communication.
Digital and Social Media Marketing
- Understand the role of information technology and social media in digital marketing.
- Understand the changing dynamics of an organization’s environment and its impacts.
- Recommend resource-led innovative approaches using digital marketing tools to contemporary digital marketing challenges.
- Understand how to develop digital strategies and an integrated social media campaign for a strategic relationship with the customers.
Contemporary Challenges and Strategic Marketing
- Understand the principles of strategic marketing management.
- Understand the key innovative business drivers for organisational success.
- Understand the models and process of analyzing business environment and design of Strategic marketing in different Contexts.
- Understand the process of implementation of Strategic marketing in different contexts.
Strategic Brand Management
- Understand the concept of brand and how branding relates to other areas of marketing including, sustainability and corporate communications.
- Understand branding models, brand equity, brand personality, corporate reputation and corporate communication and their interrelations.
- Understand the process and factors related to developing and enhancing brand image over time.
- Understand the development of brand management strategies to meet marketing objectives.
Marketing Research Project
- Be able to analyse and research problems and formulate research objectives.
- Understand how to review the literature on a research topic
- Be able to design appropriate business research methodologies.
- Be able to develop a research proposal.
- Advanced Marketing Skills Gain a deep understanding of advanced marketing strategies, including market analysis, strategic planning, and customer engagement, essential for driving business growth.
- Leadership Development Enhance your leadership abilities to effectively manage teams, lead marketing initiatives, and make informed strategic decisions that contribute to organizational success.
- Career Advancement Improve your career prospects by earning a globally recognized qualification that strengthens your professional credentials and positions you for higher roles in marketing.
- Real-World Application Learn from industry experts and apply theoretical concepts to real-world marketing challenges, ensuring your strategies are both practical and impactful.
- Specialized Knowledge Stay ahead of industry trends with in-depth coverage of digital marketing, consumer behavior, branding, and strategic planning in the context of modern business environments.
- Flexible Study Options The course offers flexibility, allowing you to study part-time or full-time and balance your work commitments with your educational goals.
- Global Recognition The qualification is Ofqual-regulated, ensuring it meets high educational standards and is recognized by employers and institutions worldwide.
- Networking Opportunities Connect with other professionals in the marketing field, gaining access to a valuable network of peers, mentors, and industry experts.
The Qualifi Level 7 Diploma in Strategic Marketing is designed for experienced professionals looking to deepen their strategic marketing expertise and advance their careers. The ideal learner for this course is:
- Senior Marketing Professionals
Individuals currently in managerial or senior roles within marketing, such as Marketing Managers, Brand Managers, and Marketing Directors, seeking to enhance their strategic decision-making and leadership skills. - Aspiring Marketing Leaders
Professionals looking to transition into higher-level strategic marketing roles, including those aiming for positions such as Chief Marketing Officer (CMO) or Head of Marketing. - Marketing Consultants and Advisors
Experienced consultants and advisors in the marketing field who want to formalize their expertise with a recognized qualification, and stay updated on global marketing trends. - Entrepreneurs and Business Owners
Entrepreneurs and small business owners who wish to expand their marketing knowledge to better promote their products or services, and make data-driven marketing decisions. - Professionals with Strong Marketing Background
Individuals with at least 3 years of professional experience in marketing, who have a solid understanding of marketing fundamentals and are ready to take on more complex strategic tasks. - Global Marketing Professionals
Those working in international or multinational companies who wish to gain a global perspective on strategic marketing and learn how to manage marketing across different regions and cultures. - Individuals Focused on Career Growth
Learners who are looking to further develop their skills in advanced marketing strategies, enhance their credentials, and increase their opportunities for career advancement in the marketing field.
If you are a marketing professional with a solid foundation in the field and a desire to lead marketing strategy at a higher level, this course will provide the skills and knowledge necessary to achieve your career goals.
Entry Requirements
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Qualification Process
Qualification Process for the Qualifi Level 7 Diploma in Strategic Marketing
- Self-Assessment:
Begin by evaluating your eligibility to ensure you meet the qualification requirements, including work experience, knowledge, and language proficiency. - Registration:
Complete your registration by submitting the required documents, including a scanned copy of a valid ID, and paying the registration fee. - Induction:
An assessor will conduct an induction to confirm your eligibility for the course and explain the evidence requirements. If you do not meet the criteria, your registration will be canceled, and the fee will be refunded. - Assignments & Evidence Submission:
Provide all assignments and the necessary evidence based on the assessment criteria outlined in the course. If you are unsure of the required evidence, consult with the assessor for guidance on the type and nature of evidence needed. - Feedback and Revision:
The assessor will review your submitted evidence and provide feedback. Evidence that meets the criteria will be marked as “Criteria Met,” while any gaps will be identified. You will be asked to revise and resubmit if needed. - Competence Evidence:
Submit final evidence demonstrating that all learning outcomes have been met. This evidence will be marked as “Criteria Met” by the assessor once it is satisfactory. - Internal Quality Assurance (IQA):
The Internal Quality Assurance Verifier (IQA) will review your evidence to ensure consistency, quality, and compliance with standards. - External Verification:
The IQA will submit your portfolio to Qualifi’s External Quality Assurance Verifiers (EQA) for final confirmation. The EQA may contact you directly to verify the authenticity of your evidence. - Certification:
Upon successful completion of all checks, Qualifi will issue your official certificate, confirming that you have attained the Qualifi Level 7 Diploma in Strategic Marketing.
