In today’s highly competitive business environment, strategic marketing is crucial for organizations to stand out, grow, and thrive. The OTHM Level 7 Diploma in Strategic Marketing offers a comprehensive and academically rigorous pathway to develop essential leadership and marketing skills. This fully regulated, assignment-based qualification equips professionals with the strategic insight needed to lead marketing initiatives and drive business success.
The OTHM Level 7 Diploma in Strategic Marketing is an advanced qualification aimed at professionals looking to enhance their marketing knowledge and skills at a senior or strategic level. Recognized by Ofqual, the Office of Qualifications and Examinations Regulation, this qualification adheres to strict educational standards, ensuring that it meets industry and academic benchmarks.
Designed for individuals with a background in marketing or related fields, the OTHM Level 7 Diploma offers a detailed exploration of strategic marketing principles, including market research, consumer behavior, marketing communications, and digital marketing strategies.
For professionals aiming to take their marketing careers to the next level, the OTHM Level 7 Diploma in Strategic Marketing offers a valuable opportunity to gain in-depth expertise in strategic marketing practices. With its Ofqual-regulated status, flexible, assignment-based learning approach, and comprehensive curriculum, this qualification is a solid investment for anyone seeking to make a significant impact in the marketing field.
OTHM Level 7 Diploma in Strategic Marketing
The OTHM Level 7 Diploma in Strategic Marketing comprises six mandatory units, totaling 120 credits. The qualification involves 1,200 hours of Total Qualification Time (TQT) and 600 Guided Learning Hours (GLH) upon completion.
| Sr# | Unit Title | Credits | GLH |
|---|---|---|---|
| 1 | Contemporary Issues and Principles of Marketing | 20 | 100 |
| 2 | Consumer Behaviour and Market Communications | 20 | 100 |
| 3 | Digital and Social Media Marketing | 20 | 100 |
| 4 | Contemporary Challenges and Strategic Marketing | 20 | 100 |
| 5 | Strategic Brand Management | 20 | 100 |
| 6 | Marketing Research Project | 20 | 100 |
GLH (Guided Learning Hours) and TQT (Total Qualification Time) are terms commonly used in vocational qualifications to help define the amount of time a learner is expected to spend on heir studies.
1. GLH (Guided Learning Hours)
GLH refers to the number of hours a learner spends being directly taught, supervised, or supported during their course. This includes the time spent in activities such as:
- Classroom instruction
- Practical workshops
- One-on-one tutoring or mentoring sessions
- Online learning sessions with tutor support
In other words, GLH represents the time that learners are actively engaged with their instructors or learning activities.
2. TQT (Total Qualification Time)
TQT represents the total amount of time a learner is expected to invest in completing a qualification, including:
- GLH (Guided Learning Hours): Time spent on direct learning, as explained above.
- Self-Directed Learning: This includes time spent on independent study, research, assignment completion, preparation for exams, and any other work the learner does outside of direct teaching hours.
TQT is a broader measure that includes all the time required to achieve the qualification. It helps learners and employers understand the overall commitment required for the qualification.
Key Differences Between GLH and TQT:
- GLH focuses on direct learning with guidance or supervision.
- TQT includes GLH as well as independent study time and other learning-related activities.
Example:
If a qualification has a TQT of 600 hours and a GLH of 250 hours, it means the learner should spend 250 hours in direct learning (classroom, online, or tutor-led sessions) and 350 hours on independent study or research.
Learning Outcomes of OTHM Level 7 Diploma in Strategic Marketing
Contemporary Issues and Principles of Marketing
- Understand the role of the marketing function, leaders and entrepreneurial marketing in the success of an organisation.
- Understand external and internal environmental audits for designing marketing planning.
- Understand the impact of strategic marketing options for marketing planning.
- Understand the impact of marketing mix and extended marketing mix options for products and services.
Consumer Behaviour & Market Communications
- Understand the relevance of particular theories, Factor, models and concepts related to consumer behaviour. Understand the relevance of particular theories, Factor, models and concepts related to consumer behaviour.
- Understanding the marketing research process and customer insight in different contexts including digital contexts.
- Understand the process of managing customer experience, customer relationship management and market communication.
Digital and Social Media Marketing
- Understand the role of information technology and social media in digital marketing.
- Understand the changing dynamics of an organisation’s environment and its impacts.
- Recommend resource-led innovative approaches using digital marketing tools to contemporary digital marketing challenges
- Understand how to develop digital strategies and an integrated social media campaign for a strategic relationship with the customers.
Contemporary Challenges and Strategic Marketing
- Understand the principles of strategic marketing management.
- Understand the key innovative business drivers for organisational success.
- Understand the models and process of analysing business environment and design of Strategic marketing in different contexts.
- Understand the process of implementation of Strategic marketing in different contexts
Strategic Brand Management
- Understand the concept of brand and how branding relates to other areas of marketing including, sustainability and corporate communications.
- Understand branding models, brand equity, brand personality, corporate reputation and corporate communication and their interrelations.
- Understand the process and factors related to developing and enhancing brand image over time.
- Understand the development of brand management strategies to meet marketing objectives.
Marketing Research Project
- Be able to identify research problems and formulate research objectives.
- Understand how to review the literature on a research topic.
- Be able to design appropriate business research methodologies.
- Be able to develop a research proposal.
Course Benefits of the OTHM Level 7 Diploma in Strategic Marketing are as :
- Advanced Knowledge and Expertise: This qualification equips learners with in-depth knowledge of strategic marketing, allowing them to understand and apply advanced marketing concepts in real-world business scenarios. The course covers a wide range of topics, including market research, brand management, digital marketing, and consumer behavior.
- Ofqual Regulated: As an Ofqual-regulated qualification, the OTHM Level 7 Diploma meets the highest standards of quality and rigor, ensuring that the qualification is recognized and respected both nationally and internationally. This validation provides learners with a credible credential that enhances their professional profile.
- Flexible Learning Approach: The assignment-based structure offers flexibility, allowing learners to study at their own pace while applying the knowledge directly to their professional context. This makes it ideal for working professionals who wish to advance their education without disrupting their career.
- Career Advancement: By completing the OTHM Level 7 Diploma in Strategic Marketing, learners gain the strategic marketing skills necessary for senior roles, such as Marketing Manager, Brand Manager, or Chief Marketing Officer (CMO). This qualification opens up numerous career opportunities in marketing leadership and management positions.
- Practical Application of Skills: With a focus on assignments rather than exams, the course encourages learners to engage with real-world business challenges, enhancing their ability to implement marketing strategies effectively. This practical approach ensures that graduates are job-ready and able to make an immediate impact in their organization.
- Global Recognition: OTHM qualifications are recognized worldwide, offering learners the opportunity to work in diverse markets across the globe. This international recognition adds value to the diploma, providing access to career opportunities in both local and global contexts.
- Supportive Learning Environment: Throughout the course, learners have access to expert tutors and support materials that assist in their learning journey. The feedback provided on assignments further ensures that learners can continuously improve their understanding and application of strategic marketing principles.
- Pathway to Further Education: The OTHM Level 7 Diploma in Strategic Marketing provides a solid foundation for learners wishing to pursue higher education. Graduates may choose to progress onto a master’s degree or other advanced qualifications in marketing or business management.
- Build Leadership Capabilities: The course fosters critical thinking, decision-making, and strategic planning skills, which are essential for effective marketing leadership. This makes it an ideal choice for those looking to develop their leadership potential and take on more senior roles within their organization.
- Enhanced Employability: Completing the OTHM Level 7 Diploma improves employability by ensuring that graduates possess the cutting-edge skills and knowledge needed in today’s competitive job market. The qualification is highly valued by employers seeking individuals with expertise in strategic marketing and leadership.
The OTHM Level 7 Diploma in Strategic Marketing is designed for professionals who wish to enhance their strategic marketing knowledge and leadership capabilities. The ideal learner for this course typically possesses the following characteristics:
- Mid to Senior-Level Professionals: The course is ideal for individuals who are already working in marketing or a related field at a mid to senior management level. It is particularly suited to those who aspire to take on leadership or strategic roles within their organizations, such as Marketing Manager, Brand Manager, Head of Marketing, or Chief Marketing Officer (CMO).
- Marketing Professionals Seeking Advanced Skills: Individuals with a solid foundation in marketing concepts, principles, and practices will benefit most from this qualification. Those looking to deepen their expertise in strategic marketing, digital marketing, brand management, and consumer insights will find this course invaluable for their professional development.
- Ambitious Career-Oriented Learners: The ideal candidate is someone looking to advance their career and take on more strategic responsibilities. The course provides the knowledge and skills necessary for career progression, enabling learners to transition into higher-level roles or expand their responsibilities within their current organization.
- Professional Seeking Flexible Learning: As the qualification is assignment-based and offers flexible study options, it is perfect for busy professionals who want to continue working while studying. Learners should be self-motivated, disciplined, and able to manage their time effectively to complete the assignments and engage with the learning materials.
- Individuals Interested in International Career Opportunities: The OTHM Level 7 Diploma is globally recognized, making it an excellent choice for professionals who are seeking international career opportunities. The ideal learner is someone looking to expand their career horizons in global marketing environments and who values an internationally respected qualification.
- Entrepreneurs and Business Owners: Business owners or entrepreneurs seeking to improve their marketing strategies and enhance their ability to lead marketing teams may also find this course highly beneficial. The practical and strategic approach to marketing will enable them to drive the success of their business through effective marketing management.
- Aspirants for Further Education: The OTHM Level 7 Diploma in Strategic Marketing also serves as a stepping stone for those who wish to pursue further education. Learners who plan to continue their academic journey toward a master’s degree or other advanced qualifications will find this course an excellent foundation.
Overall, the ideal learner for this course is someone who is eager to develop their strategic thinking, gain practical insights into marketing leadership, and make a significant impact in the marketing field.
Entry Requirements
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Qualification Process
Qualification Process OTHM Level 7 Diploma in Strategic Marketing
- Self-Assessment:
Begin by evaluating your eligibility to ensure you meet the qualification requirements, including work experience, knowledge, and language proficiency. - Registration:
Complete your registration by submitting the required documents, including a scanned copy of a valid ID, and paying the registration fee. - Induction:
An assessor will conduct an induction to confirm your eligibility for the course and explain the evidence requirements. If you do not meet the criteria, your registration will be canceled, and the fee will be refunded. - Assignments & Evidence Submission:
Provide all assignments and the necessary evidence based on the assessment criteria outlined in the course. If you are unsure of the required evidence, consult with the assessor for guidance on the type and nature of evidence needed. - Feedback and Revision:
The assessor will review your submitted evidence and provide feedback. Evidence that meets the criteria will be marked as “Criteria Met,” while any gaps will be identified. You will be asked to revise and resubmit if needed. - Competence Evidence:
Submit final evidence demonstrating that all learning outcomes have been met. This evidence will be marked as “Criteria Met” by the assessor once it is satisfactory. - Internal Quality Assurance (IQA):
The Internal Quality Assurance Verifier (IQA) will review your evidence to ensure consistency, quality, and compliance with standards. - External Verification:
The IQA will submit your portfolio to OTHM External Quality Assurance Versifier (EQA) for final confirmation. The EQA may contact you directly to verify the authenticity of your evidence. - Certification:
Upon successful completion of all checks, OTHM will issue your official certificate, confirming that you have attained the OTHM Level 7 Diploma in Strategic Marketing
