The ICTQual AB Level 6 International Diploma in Marketing & Sales Management is a comprehensive, industry-aligned qualification designed for learners aiming to excel in the fast-paced world of business growth and customer engagement. Whether you are a fresher eager to enter the competitive field of marketing or a seasoned professional looking to refine your skills, this diploma equips you with the expertise to thrive in today’s global marketplace.
Spanning three years and built on a 360-credit framework, the programme blends strategic marketing insights with practical sales management techniques. Learners develop advanced skills in market analysis, brand positioning, consumer behaviour, and digital marketing, alongside effective sales planning, negotiation, and leadership abilities. This combination ensures you are prepared to meet the demands of modern businesses seeking results-driven marketing and sales professionals.
Career opportunities for graduates extend across diverse industries, including retail, FMCG, technology, financial services, and international trade. Learners can pursue roles such as marketing manager, sales executive, brand strategist, business development manager, or digital marketing specialist. For professionals, the diploma offers a platform to progress into senior leadership positions or transition into specialised areas like global marketing or strategic sales management.
Key benefits include gaining a globally recognised qualification, enhancing decision-making and analytical skills, and expanding your professional network. By completing this diploma, learners position themselves for long-term success, with the ability to drive business growth, influence customer relationships, and seize opportunities in a constantly evolving market. This programme is tailored to develop confident, future-ready professionals who can make a measurable impact in marketing and sales management worldwide.
ICTQual AB Level 6 International Diploma in Marketing & Sales Management
This qualification, the ICTQual AB Level 6 International Diploma in Marketing & Sales Management, consists of 36 mandatory units.
Year 1 – Foundation in Marketing & Sales Management
- Principles of Marketing and Sales
- Business and Marketing Communication
- Consumer Behaviour and Market Research
- Fundamentals of Digital Marketing
- Marketing Analytics and Data Interpretation
- Sales Techniques and Customer Relationship Management (CRM)
- Business Economics and Financial Principles
- Branding and Promotional Strategies
- Professional Ethics and Corporate Governance
- Business Law and Regulatory Frameworks
- Health, Safety, and Environmental Awareness in Business
- Introduction to Project Management in Marketing
Year 2 – Intermediate Studies in Marketing & Sales Management
- Strategic Marketing Management
- Integrated Marketing Communications (IMC)
- Advanced Sales Management and Negotiation
- Digital Marketing Campaigns and Social Media Strategy
- E-commerce and Online Sales Management
- Marketing Research Methods and Reporting
- Customer Experience Management
- Product Development and Innovation Management
- International Marketing and Cross-Cultural Strategies
- Marketing Operations and Budgeting
- Business Analytics and Performance Measurement
- Applied Research Methods in Marketing
Year 3 – Advanced Studies in Marketing & Sales Management
- Marketing Strategy and Competitive Analysis
- Leadership in Marketing and Sales Teams
- Advanced Digital Marketing and Automation
- Brand Management and Corporate Identity
- Strategic Sales Planning and Forecasting
- Global Marketing Trends and Market Expansion
- Customer Insights and Behavioural Analytics
- Marketing Technology and CRM Systems
- Professional Ethics and Sustainability in Marketing
- Innovation, Entrepreneurship, and Marketing Business Development
- Strategic Project Management in Marketing
- Final Year Major Project (Capstone Project)
Learning Outcomes for the ICTQual AB Level 6 International Diploma in Marketing & Sales Management:
Year 1 – Foundation in Marketing & Sales Management
Principles of Marketing and Sales
- Understand fundamental marketing and sales concepts.
- Analyse market environments and customer needs.
- Apply basic marketing strategies to business scenarios.
Business and Marketing Communication
- Develop effective verbal and written communication skills.
- Create professional marketing presentations and reports.
- Apply communication strategies to internal and external stakeholders.
Consumer Behaviour and Market Research
- Analyse consumer decision-making processes.
- Conduct basic market research and interpret findings.
- Apply insights to improve marketing and sales strategies.
Fundamentals of Digital Marketing
- Understand digital marketing channels and tools.
- Implement basic online marketing campaigns.
- Evaluate digital marketing performance metrics.
Marketing Analytics and Data Interpretation
- Analyse marketing data for trends and insights.
- Use statistical tools for decision-making.
- Apply data-driven approaches to marketing challenges.
Sales Techniques and Customer Relationship Management (CRM)
- Apply effective sales techniques and strategies.
- Understand CRM systems to manage customer interactions.
- Develop approaches to enhance customer loyalty and retention.
Business Economics and Financial Principles
- Understand economic principles affecting marketing decisions.
- Analyse financial statements and budgets.
- Apply financial concepts to business planning and marketing strategies.
Branding and Promotional Strategies
- Develop brand positioning and messaging.
- Analyse promotional channels and campaigns.
- Apply branding strategies to increase market visibility.
Professional Ethics and Corporate Governance
- Understand ethical principles in business and marketing.
- Apply corporate governance standards in decision-making.
- Analyse ethical dilemmas and resolve marketing conflicts responsibly.
Business Law and Regulatory Frameworks
- Understand key business and marketing legislation.
- Apply legal principles to marketing operations.
- Ensure compliance with national and international regulations.
Health, Safety, and Environmental Awareness in Business
- Identify workplace health and safety risks.
- Implement environmental best practices in marketing operations.
- Promote sustainable and safe business processes.
Introduction to Project Management in Marketing
- Understand project planning and scheduling principles.
- Apply tools such as Gantt charts and critical path analysis.
- Manage marketing projects effectively from initiation to delivery.
Year 2 – Intermediate Studies in Marketing & Sales Management
Strategic Marketing Management
- Develop and implement marketing strategies aligned with business goals.
- Analyse market trends to inform strategic decisions.
- Evaluate marketing strategy effectiveness.
Integrated Marketing Communications (IMC)
- Design consistent messaging across multiple channels.
- Apply IMC techniques to enhance brand presence.
- Measure the impact of integrated marketing campaigns.
Advanced Sales Management and Negotiation
- Manage sales teams and processes effectively.
- Apply negotiation techniques to maximise revenue.
- Analyse sales performance and optimise strategies.
Digital Marketing Campaigns and Social Media Strategy
- Plan, execute, and evaluate digital campaigns.
- Develop social media strategies for audience engagement.
- Analyse digital campaign performance metrics.
E-commerce and Online Sales Management
- Understand online retail platforms and e-commerce trends.
- Optimise online sales and conversion rates.
- Apply strategies for customer acquisition and retention online.
Marketing Research Methods and Reporting
- Conduct advanced market research studies.
- Analyse qualitative and quantitative data.
- Prepare research reports with actionable insights.
Customer Experience Management
- Understand customer journey mapping and touchpoints.
- Apply strategies to enhance customer satisfaction.
- Analyse customer feedback to improve service and loyalty.
Product Development and Innovation Management
- Manage product lifecycle from concept to launch.
- Apply innovation techniques to develop competitive products.
- Evaluate market opportunities and product feasibility.
International Marketing and Cross-Cultural Strategies
- Analyse global market trends and cultural differences.
- Adapt marketing strategies for international markets.
- Apply cross-cultural communication in global campaigns.
Marketing Operations and Budgeting
- Plan marketing budgets and allocate resources efficiently.
- Monitor marketing project costs and ROI.
- Ensure effective operational control of marketing initiatives.
Business Analytics and Performance Measurement
- Apply analytics tools to monitor marketing KPIs.
- Evaluate campaign effectiveness using performance metrics.
- Make data-driven decisions to optimise marketing outcomes.
Applied Research Methods in Marketing
- Develop research proposals addressing marketing problems.
- Apply qualitative and quantitative research techniques.
- Present research findings professionally and ethically.
Year 3 – Advanced Studies in Marketing & Sales Management
Marketing Strategy and Competitive Analysis
- Analyse competitive environments and market positioning.
- Develop strategic marketing plans to achieve business goals.
- Evaluate the impact of market forces on marketing decisions.
Leadership in Marketing and Sales Teams
- Develop leadership and team management skills.
- Apply motivational techniques to enhance team performance.
- Evaluate team effectiveness in achieving marketing objectives.
Advanced Digital Marketing and Automation
- Implement automated marketing workflows.
- Analyse digital customer journeys and conversion optimisation.
- Evaluate performance of advanced digital campaigns.
Brand Management and Corporate Identity
- Develop strategic brand positioning and identity.
- Analyse brand equity and reputation management.
- Apply branding strategies across channels and markets.
Strategic Sales Planning and Forecasting
- Plan sales strategies and set achievable targets.
- Use forecasting techniques to predict sales performance.
- Analyse sales trends to inform business decisions.
Global Marketing Trends and Market Expansion
- Analyse emerging global market trends.
- Develop strategies for market entry and expansion.
- Apply strategic planning for international marketing growth.
Customer Insights and Behavioural Analytics
- Analyse consumer behaviour using advanced analytics.
- Apply insights to optimise marketing and sales strategies.
- Evaluate customer engagement and satisfaction metrics.
Marketing Technology and CRM Systems
- Implement CRM and marketing automation systems.
- Analyse technology-driven insights for customer management.
- Apply digital tools to enhance sales performance.
Professional Ethics and Sustainability in Marketing
- Apply ethical frameworks in marketing decisions.
- Promote sustainable practices in marketing operations.
- Analyse social responsibility implications of marketing campaigns.
Innovation, Entrepreneurship, and Marketing Business Development
- Develop entrepreneurial skills for marketing ventures.
- Innovate business models and marketing solutions.
- Apply strategies for business growth and competitive advantage.
Strategic Project Management in Marketing
- Plan and manage complex marketing projects strategically.
- Allocate resources, manage risks, and ensure project success.
- Evaluate project outcomes and implement improvements.
Final Year Major Project (Capstone Project)
- Undertake an independent marketing or sales project.
- Integrate knowledge and practical skills from previous units.
- Present findings through professional reports and presentations.
The ICTQual AB Level 6 International Diploma in Marketing & Sales Management delivers a powerful combination of strategic marketing knowledge and advanced sales management expertise, designed to prepare learners for success in competitive global markets. Whether you are a fresh learner starting your career or an experienced professional seeking progression, this programme equips you with the tools, confidence, and recognition needed to excel in diverse business environments.
1. Comprehensive Marketing and Sales Expertise
- Covers key areas such as market research, consumer behaviour, brand strategy, and digital marketing.
- Provides in-depth understanding of sales planning, negotiation techniques, and customer relationship management.
- Aligns with current industry standards to ensure learners remain relevant in a fast-changing market.
2. Global Career Advancement
- Opens doors to opportunities in retail, FMCG, technology, finance, and international trade.
- Supports progression into senior roles like marketing manager, brand strategist, or sales director.
- Enhances employability across diverse markets and global organisations.
3. Practical, Real-World Application
- Combines academic learning with practical projects, case studies, and sales simulations.
- Develops critical thinking and problem-solving skills for real-world business challenges.
- Builds hands-on experience to confidently apply strategies in professional settings.
4. Professional Recognition and Networking
- Strengthens your CV with a globally respected qualification.
- Provides opportunities to connect with peers, mentors, and industry experts.
- Increases credibility and visibility within competitive marketing and sales sectors.
5. Personal and Leadership Development
- Improves decision-making, analytical, and strategic thinking abilities.
- Builds communication, teamwork, and leadership skills essential for career growth.
- Encourages lifelong learning and adaptability in dynamic business environments.
This diploma is designed for motivated learners who are passionate about building expertise in marketing and sales, whether starting their journey or advancing within the business world. It suits individuals who value practical skills, global career opportunities, and strategic thinking to excel in competitive markets.
1. Fresh Learners and Graduates
- Individuals seeking a strong foundation in marketing, sales, and business development.
- Learners aiming for an internationally recognised qualification to begin their professional journey.
2. Experienced Marketing and Sales Professionals
- Professionals looking to refine their skills and advance into senior or strategic roles.
- Those wishing to update their knowledge with current marketing trends, tools, and global practices.
3. Entrepreneurial and Business-Focused Individuals
- Learners aiming to launch their own ventures or grow existing businesses.
- Those interested in developing innovative marketing and sales strategies to drive business success.
4. Creative and Analytical Thinkers
- Individuals who enjoy blending creativity with data-driven insights to solve business challenges.
- Learners dedicated to delivering measurable results and driving brand growth.
5. Global and Career-Oriented Learners
- People aspiring to build careers in international markets or multinational organisations.
- Learners committed to continuous development, leadership, and adaptability in evolving business environments.
Completing this diploma opens diverse pathways for learners to advance academically, professionally, and globally. Whether you are entering the industry or enhancing your existing career, the qualification equips you with the expertise and recognition to pursue higher studies, senior roles, or entrepreneurial opportunities within the fast-evolving world of marketing and sales.
1. Advanced Academic Progression
- Progress to Level 7 postgraduate diplomas or master’s degrees in Marketing, Sales, Business Administration, or Strategic Management.
- Pursue specialised certifications in areas like digital marketing, global sales strategies, or brand management.
- Build a strong academic profile for research, training, or teaching opportunities.
2. Senior Career Opportunities
- Qualify for leadership roles such as Marketing Manager, Sales Director, Brand Strategist, or Business Development Manager.
- Transition into specialised positions like digital marketing consultant or strategic planning executive.
- Increase eligibility for promotions and higher responsibility within your current organisation.
3. Global Employment Prospects
- Access opportunities with multinational corporations, international brands, and global marketing agencies.
- Build a career in diverse industries including retail, FMCG, technology, finance, and e-commerce.
- Gain a competitive advantage for international assignments or relocation.
4. Entrepreneurial and Business Ventures
- Launch your own start-up or grow an existing business using effective marketing and sales strategies.
- Apply advanced techniques to expand market reach, improve customer retention, and drive revenue growth.
- Position yourself as a business innovator in competitive markets.
5. Professional Recognition and Networking
- Strengthen eligibility for professional memberships in recognised marketing and sales organisations.
- Connect with peers, mentors, and industry experts to expand your professional network.
- Engage in global conferences, workshops, and collaborations to enhance your industry influence.
As an approved ICTQual AB centre, we provide two clear certification routes tailored to suit different learner backgrounds. By enrolling with us, learners can choose the pathway that best aligns with their experience and career goals while gaining an internationally respected qualification.
Route 1: Experienced Professionals
- Designed for learners with a minimum of six years of verifiable experience in marketing, sales, or related business fields.
- Recognises existing knowledge and expertise, offering a fast-track route to certification.
- Focuses on advanced topics and applied learning to match professional skill levels.
- Ideal for experienced marketers or sales professionals aiming for leadership or specialist roles.
Route 2: Fresh Learners and New Entrants
- Tailored for learners new to marketing and sales management or with limited work experience.
- Requires the completion of 36 structured assignments to build a comprehensive foundation in marketing strategies, consumer behaviour, and sales techniques.
- Includes step-by-step guidance and expert tutor support to develop essential skills.
- Perfect for fresh candidates eager to launch a successful career in marketing, sales, or business development.
By enrolling with us through either route, learners benefit from our commitment to quality, expert support, and a globally recognised qualification that equips them for success in marketing and sales management.
Entry Requirements
To ensure learners are well-prepared to succeed in this advanced diploma, the following entry requirements must be met:
Minimum Age
- Learners must be at least 18 years old at the time of enrolment.
Educational Background
- A recognised Level 5 Diploma or equivalent qualification in Marketing, Business, Sales, or a related discipline.
- Alternatively, learners with strong academic foundations in business studies or commerce may also be considered.
Professional Experience
- Route 1 (Experienced Professionals): At least six years of verifiable work experience in marketing, sales, or a relevant business field.
- Route 2 (Fresh Learners): No prior professional experience required but must complete 36 structured assignments to build comprehensive knowledge and skills.
Language Proficiency
- Learners must have a good command of English, as all study materials, assignments, and assessments are delivered in English.
- Proficiency may be demonstrated through previous education in English or a recognised test (e.g., IELTS 5.5 or equivalent).
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Qualification Process
Qualification Process for the ICTQual AB Level 6 International Diploma in Marketing & Sales Management
- Self-Assessment:
Begin by evaluating your eligibility to ensure you meet the qualification requirements, including work experience, knowledge, and language proficiency. - Registration:
Complete your registration by submitting the required documents, including a scanned copy of a valid ID, and paying the registration fee. - Induction:
An assessor will conduct an induction to confirm your eligibility for the course and explain the evidence requirements. If you do not meet the criteria, your registration will be cancelled, and the fee will be refunded. - Assignments & Evidence Submission:
Provide all assignments and the necessary evidence based on the assessment criteria outlined in the course. If you are unsure of the required evidence, consult with the assessor for guidance on the type and nature of evidence needed. - Feedback and Revision:
The assessor will review your submitted evidence and provide feedback. Evidence that meets the criteria will be marked as “Criteria Met,” while any gaps will be identified. You will be asked to revise and resubmit if needed. - Competence Evidence:
Submit final evidence demonstrating that all learning outcomes have been met. This evidence will be marked as “Criteria Met” by the assessor once it is satisfactory. - Internal Quality Assurance (IQA):
The Internal Quality Assurance Verifier (IQA) will review your evidence to ensure consistency, quality, and compliance with standards. - External Verification:
The IQA will submit your portfolio to ICTQUAL AB External Quality Assurance Verifiers (EQA) for final confirmation. The EQA may contact you directly to verify the authenticity of your evidence. - Certification:
Upon successful completion of all checks, ICTQUAL AB will issue your official certificate, confirming that you have attained the ICTQual AB Level 6 International Diploma in Marketing & Sales Management.
